For The Gwinnett Braves, A New Name Is Everything

May 31, 2017

The Braves — The Gwinnett Braves, that is — are changing their name. And they want your submissions for name ideas. We discuss what’s behind the rebranding, and how it’s supposed to help the minor league team grow its fan base, with Sunny Mehta, Director of Clyde Group Sports; and Joel Feldman, an Atlanta-based attorney who focuses on sports branding.